A Comparative Study of the Relationship between Religiosity and Consumption Patterns among Muslims, Zoroastrians and Christians in Iran

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Management, Shahid Bahonar University, Kerman, Iran

2 Master's Graduate in Management, Shahid Bahonar University, Kerman, Iran

Abstract

The purpose of this study is to investigate the relationship between religiosity and consumption patterns among followers of the three religions of Islam, Christianity and Zoroastrianism. The statistical population of the study includes Muslims, Christians and Zoroastrians living in Isfahan and Kerman. Using snowball sampling, sixty people (180 in total) from each religion were selected as the research sample. This is an applied research with descriptive-correlation method. The data collection tool is a questionnaire that after validation and experimental implementation was performed on the research samples to ensure its reliability. SmartPLS software was used to analyze the data. According to the significance coefficients of "T", it was found that in the Muslim community, religiosity has a significant inverse relationship with the variable of cultural acceptability, but in Christian and Zoroastrian society this relationship was rejected due to low t-value and in other samples due to higher t-value of 1.96, all research hypotheses were confirmed. The general conclusion showed that there is an inverse relationship between religiosity and consumption pattern among Muslims and there is no significant relationship between religiosity and consumption pattern among Zoroastrians and Christians.

Keywords

References

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Religious Research
Volume 9, Issue 17 - Serial Number 17
September 2021
Pages 239-268

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